Response Genius Blog

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Are You Paying Attention to Your Online Reputation?

In the digital landscape, reputation is everything. With consumers turning to websites and platforms like Yelp, Google, and social media...

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5 Tips For Successfully Using Marketing Video In Your Email Campaigns

A picture says a thousand words, but a video gives you infinite freedom to communicate. With the ability to embed video content links...

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Sign Me: A Brief Intro To E-Petitions

Whether you’re on a list of a popular petition website or you signed one once, we’ve all encountered some version of an e-petition. This...

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Running Your Email Up the Never Ending Chain

No matter your industry or job function, almost every employee is subject to some form of approval process, whether it’s a boss, board or...

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Mobile Strategy? Think Bigger and Broader.

Mobile-strategy, once a new frontier, is now an outmoded term as companies embrace a plethora of new business technology. However, there...

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Celebrate With Your Email Subscribers

Most people love a holiday or special occasion, so celebrate good times and distinct days with your subscribers! While people MOST look...

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Subject Lines For Dummies

First impressions are everything and subject lines adhere strictly to this rule. A strong, eye-catching subject line can exponentially...

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It’s Time To Address The "Millennial Problem"

Millennials again?... go ahead. Sigh. We’ve all heard the complaints about them at some point or another. Even millennials complain about...

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GIFs and Memes: Internet Staples and How To Use Them with Email

GIFs and Memes are two digital trends that are still going strong in social media. Are you using them creatively with your email...

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#UseAHashtag

It's been over a decade since the word "hashtag" was added to the dictionary – and for good reason. The symbol has become a iconic staple...