Chocolate or vanilla? Cup or cone? Email marketing or social media? This hotly contested question has been debated amongst marketing...

A welcome email is one of the simplest and most underrated tactics in email marketing. First impressions are everything, and it’s...

Email marketing trends like interactivity and A.I. continue to skyrocket. We’re seeing more emojis and GIFs in email than ever before....

Almost everyone has experienced that dread-filled moment of spotting a typo or broken hyperlink in an email that has gone out to...

Among the various marketing channels at a brands’ disposal, email marketing still delivers one of the best returns on investments....

All brands strive to create the perfect marketing email that is engaging, conveys a clear message, and provides a positive experience to...

Though you may be seeing image-only emails all over your inbox, don’t let it fool you into thinking visual overload is the new best...

A common misconception is that email marketing is dead, or close to it, among millennial consumers. At a time when brands rely so heavily...

Do you know how many loyalty programs you’re enrolled in? If you’re like most people, the number is likely too high to count, but digging...

It’s almost impossible to minimize the importance of copywriting in any email campaign. With subscribers being inundated with dozens,...