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    Breaking Down Artificial Intelligence
    ResponseGenius
    • 5 days ago
    • 2 min

    Breaking Down Artificial Intelligence

    You continue hearing that “artificial intelligence” (AI) is on the rise in email marketing, but what exactly does that mean? AI can be...
    The Great Debate: Email Marketing vs. Social Media
    ResponseGenius
    • May 15
    • 2 min

    The Great Debate: Email Marketing vs. Social Media

    Chocolate or vanilla? Cup or cone? Email marketing or social media? This hotly contested question has been debated amongst marketing...
    Making the Connection with New Subscribers
    ResponseGenius
    • May 8
    • 2 min

    Making the Connection with New Subscribers

    A welcome email is one of the simplest and most underrated tactics in email marketing. First impressions are everything, and it’s...
    Custom Illustrations in Email
    ResponseGenius
    • May 1
    • 2 min

    Custom Illustrations in Email

    Email marketing trends like interactivity and A.I. continue to skyrocket. We’re seeing more emojis and GIFs in email than ever before....
    Damage Control 101
    ResponseGenius
    • Apr 24
    • 2 min

    Damage Control 101

    Almost everyone has experienced that dread-filled moment of spotting a typo or broken hyperlink in an email that has gone out to...
    Tracking Revenue from Email Marketing
    ResponseGenius
    • Apr 17
    • 3 min

    Tracking Revenue from Email Marketing

    Among the various marketing channels at a brands’ disposal, email marketing still delivers one of the best returns on investments....
    The “A Word” of Email Marketing: Accessibility
    ResponseGenius
    • Apr 10
    • 3 min

    The “A Word” of Email Marketing: Accessibility

    All brands strive to create the perfect marketing email that is engaging, conveys a clear message, and provides a positive experience to...
    Smarter Visuals: Avoid Imagery Overload for Better Email Results
    ResponseGenius
    • Apr 3
    • 2 min

    Smarter Visuals: Avoid Imagery Overload for Better Email Results

    Though you may be seeing image-only emails all over your inbox, don’t let it fool you into thinking visual overload is the new best...
    Understanding Email Marketing for Millennials
    ResponseGenius
    • Mar 27
    • 3 min

    Understanding Email Marketing for Millennials

    A common misconception is that email marketing is dead, or close to it, among millennial consumers. At a time when brands rely so heavily...
    Gain Loyal Customers with Loyalty Programs
    ResponseGenius
    • Mar 20
    • 3 min

    Gain Loyal Customers with Loyalty Programs

    Do you know how many loyalty programs you’re enrolled in? If you’re like most people, the number is likely too high to count, but digging...
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