Response Genius Blog

Trying to Reach Millennials and Gen Z Through Social Media? Think Again.

One common misconception is that social media use amongst millennials and Gen Z is at an all-time high; in fact, usage is declining. This...

Bulletproof Bulleted Lists

We often rely on lists to help us organize our daily lives. So why should email be any different? Bulleted lists in body text help...

The Dark – and Light – Side of Dark Mode

Dark Mode, an accessibility setting that allows users to flip the interface’s color display so that the background is dark, and font is...

Get By with a Little Help from Your (Email Marketing) Friends

Great email marketing is effective, reinforcing, and inspiring, but it often has MANY moving parts and can be very time consuming when...

Finding Your Tribe in the World of Email Marketing

It’s important to have a professional community – not just for networking purposes, but for advice, support, comradery, and friendship....

Understanding BIMI and Its Use In Email Authentication

Email marketing continues to thrive because it innovates quickly to satisfy the needs of consumers. One of the latest developments in...

Defining Delivery and Deliverability – And What That Means for You

You can walk the walk, but can you talk the talk of email marketing? Understanding the lingo of this industry doesn’t come easily, and...

Keys to Building Your Email List Organically

Your lists are one of your most important email marketing assets, so it’s no wonder why marketers are always eager to grow lists quickly....

Five Ways to Win Back Your Lapsed Email Subscribers

Subscriber erosion is inevitable over time, and not necessarily a bad thing if you’re replacing lost subscribers with loyal followers....

It’s Time to Abandon Image-Only Emails

The idea of sending an image-only email may be enticing for a multitude of reasons – it’s easy to build, it stands out, and a picture is...