Response Genius Blog

ResponseGenius

Forget About Me?

Are you an avid online shopper? If the answer is yes, you’ll identify with the following; if the answer is no, you should keep reading...

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Millennials: A Need for Speed

With many young consumers relying on social media for the dissemination of news and entertainment, email marketing has become a harder...

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Optimizing For Success

There is no denying the hardships of email marketing. Your message might be fantastic, but so much of the victory relies on the complex...

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Study: Apple – Simple And Elegant Email Marketing

As you look around, how many people do you see using devices that are emblazoned with a small apple logo? At ResponseGenius, we know from...

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Gone Phishing

For many, using email is a primarily positive experience. It's an open and warranted exchange of legitimate information that performs...

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Circling Back: Four Key Components of Sending a Great Follow-up Email

Follow-up emails offer a treasure trove of information to subscribers and can increase engagement rates through open and click-through...

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Complementing Your Email Marketing Strategy with Text Message Marketing

Time and time again, email has proven itself as a successful marketing channel for almost all businesses. But every once in a while, it’s...

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How Does Your Email Marketing Timeline Stack Up Against Your Peers?

Do you feel like your email marketing process is taking too long? Are you worried it’s not taking longer? Litmus’ State of Email...

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Killer Copy: Writing Emails that Drive Results

Email has evolved significantly over time. Naturally, brands are quick to adopt all the latest bells and whistles in an effort to grab...

ResponseGenius

The Eleventh-Hour Edit: Avoid Last Minute Email Changes

A typo that misses three rounds of approvals; a last-minute event time change; an updated hyperlink that needs to be swapped out. We’ve...