Response Genius Blog

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Showdown: Email Marketing vs. Social Media Marketing

A YourStory.com article asserted the bold opinion that email marketing is better than social media marketing. At ResponseGenius, we might...

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The Evolution Of SPAM… And How You Can Avoid It

At the dawn of email, spam messages were purely malicious emails – today, consumers have widened their criteria for defining spam...

ResponseGenius

The Ever-Popular and Successful Mash-Up: Video + Email

Since the inception of email, people have trusted written content to convey their messages. However, the digital era has introduced new...

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Email Tips For Tapping Into Influential Millennials And Their $2.5 Trillion In Buying Power

Estimates show that in 2022 Millennials in the U.S. (defined as those born 1982 and approximately 20 years thereafter), will have about...

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The Defending Email Champion - Newsletters!

You might (or might not) be surprised that the most successful email-marketing strategy is one that has been extremely popular with...

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Nailing A First Impression In The Digital World

In what instances do you find initial follow-ups most important for nurturing long-term relationships? Maybe it’s a big interview, or...

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Failing To Deliver?

Someone may have told you that email deliverability was difficult. Well, they were right. BUT, that doesn’t mean impossible. By abiding...

ResponseGenius

Forget About Me?

Are you an avid online shopper? If the answer is yes, you’ll identify with the following; if the answer is no, you should keep reading...

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Millennials: A Need for Speed

With many young consumers relying on social media for the dissemination of news and entertainment, email marketing has become a harder...

ResponseGenius

Optimizing For Success

There is no denying the hardships of email marketing. Your message might be fantastic, but so much of the victory relies on the complex...