ResponseGenius
- Jul 19
- 2 min
Email Headlines Are as Easy as 1, 2, 3
The headline is arguably the most important piece of copy -- possibly the single most important factor -- in your marketing emails. In a...
ResponseGenius
- Jul 9
- 2 min
KPIs 101: Email Marketing Performance Basics
Delivering a good email to your subscriber’s inbox is just half of a great campaign. To really make the most of your marketing efforts...
ResponseGenius
- Jul 2
- 3 min
Five Types of Marketing Emails You Should Definitely Be Sending
Not all marketing emails are the same, nor should they be! When building out a marketing campaign, it’s important to understand common...
ResponseGenius
- Jun 25
- 2 min
Understanding Key Email Marketing Outliers
Any seasoned marketer knows that their audience is a diverse patchwork of people with different behaviors and values, making it critical...
ResponseGenius
- Jun 18
- 3 min
Making Webinars Work for Your Business
As we adjust the way we live and work in this new, more socially-distanced online world, there’s never been a more opportune time to add...
ResponseGenius
- Jun 11
- 3 min
Leveraging Email Marketing to Get Valuable Feedback from Your Customer Base
Adopting a customer-centric approach to your overall marketing strategy is the most effective way to meet consumer needs and achieve your...
ResponseGenius
- Jun 5
- 2 min
Small Budget, Big Results: Making the Most of Your Marketing Strategy
While it may seem counterintuitive to spend more money and resources on marketing during challenging times in your sales cycles, these...
ResponseGenius
- May 28
- 2 min
Age Is Just A Number
These days, you hear a lot about communicating to millennials. But what about effectively talking with your older consumers? The "Baby...
ResponseGenius
- May 21
- 2 min
Unpopular Opinion: Unsubscribes Can Be OK
Although it’s much more encouraging to see your email lists growing, it’s time to begin acknowledging email unsubscribes as a positive...
ResponseGenius
- May 14
- 2 min
Key To Cross-Channel Marketing: Email
In a world often dominated by information overload, it's crucial that communicators are strategic and creative in leveraging their...