ResponseGenius
- Oct 23, 2022
- 3 min
What Is “Good” Deliverability and How Do You Get It?
You may be thrilled to see your deliverability rate is well above 50%, but is it cause for celebration? Sadly, the answer isn’t a...
ResponseGenius
- Oct 16, 2022
- 3 min
Protect Yourself from Being Scammed
With so much of our business and personal lives happening online, it’s no surprise that phishing has become more prevalent in today’s...
ResponseGenius
- Oct 9, 2022
- 2 min
Is Your Email Quality Assurance Up to Par?
The moments right before email marketers hit send on an email are some of the most important in a campaign lifecycle. Strategy has been...
ResponseGenius
- Oct 2, 2022
- 3 min
15 Ways to Segment Your Email Marketing Lists
Are you struggling to increase email open rates, boost engagement, and decrease the amount of unsubscribes? Look no further than email...
ResponseGenius
- Sep 25, 2022
- 2 min
Trying to Reach Millennials and Gen Z Through Social Media? Think Again.
One common misconception is that social media use amongst millennials and Gen Z is at an all-time high; in fact, usage is declining. This...
ResponseGenius
- Sep 18, 2022
- 2 min
Bulletproof Bulleted Lists
We often rely on lists to help us organize our daily lives. So why should email be any different? Bulleted lists in body text help...
ResponseGenius
- Sep 11, 2022
- 2 min
The Dark – and Light – Side of Dark Mode
Dark Mode, an accessibility setting that allows users to flip the interface’s color display so that the background is dark, and font is...
ResponseGenius
- Sep 4, 2022
- 2 min
Get By with a Little Help from Your (Email Marketing) Friends
Great email marketing is effective, reinforcing, and inspiring, but it often has MANY moving parts and can be very time consuming when...
ResponseGenius
- Aug 28, 2022
- 2 min
Finding Your Tribe in the World of Email Marketing
It’s important to have a professional community – not just for networking purposes, but for advice, support, comradery, and friendship....
ResponseGenius
- Aug 21, 2022
- 2 min
Understanding BIMI and Its Use In Email Authentication
Email marketing continues to thrive because it innovates quickly to satisfy the needs of consumers. One of the latest developments in...