Response Genius Blog | Page 3 of 31

Making the Connection with New Subscribers

A welcome email is one of the simplest and most underrated tactics in email marketing. First impressions are everything, and it’s...

Custom Illustrations in Email

Email marketing trends like interactivity and A.I. continue to skyrocket. We’re seeing more emojis and GIFs in email than ever before....

Damage Control 101

Almost everyone has experienced that dread-filled moment of spotting a typo or broken hyperlink in an email that has gone out to...

Tracking Revenue from Email Marketing

Among the various marketing channels at a brands’ disposal, email marketing still delivers one of the best returns on investments....

The “A Word” of Email Marketing: Accessibility

All brands strive to create the perfect marketing email that is engaging, conveys a clear message, and provides a positive experience to...

Smarter Visuals: Avoid Imagery Overload for Better Email Results

Though you may be seeing image-only emails all over your inbox, don’t let it fool you into thinking visual overload is the new best...

Understanding Email Marketing for Millennials

A common misconception is that email marketing is dead, or close to it, among millennial consumers. At a time when brands rely so heavily...

Gain Loyal Customers with Loyalty Programs

Do you know how many loyalty programs you’re enrolled in? If you’re like most people, the number is likely too high to count, but digging...

The 5 Non-Negotiables for Writing Email Copy That Drives Results

It’s almost impossible to minimize the importance of copywriting in any email campaign. With subscribers being inundated with dozens,...

Single Opt-In vs. Double Opt-In: Is There a Clear Winner?

Adding more subscribers is good for business. More subscribers equals more exposure, which often leads to more sales. But growing your...