ResponseGenius
- Aug 14, 2022
- 2 min
Defining Delivery and Deliverability – And What That Means for You
You can walk the walk, but can you talk the talk of email marketing? Understanding the lingo of this industry doesn’t come easily, and...
ResponseGenius
- Aug 7, 2022
- 2 min
Keys to Building Your Email List Organically
Your lists are one of your most important email marketing assets, so it’s no wonder why marketers are always eager to grow lists quickly....
ResponseGenius
- Jul 31, 2022
- 2 min
Five Ways to Win Back Your Lapsed Email Subscribers
Subscriber erosion is inevitable over time, and not necessarily a bad thing if you’re replacing lost subscribers with loyal followers....
ResponseGenius
- Jul 24, 2022
- 2 min
It’s Time to Abandon Image-Only Emails
The idea of sending an image-only email may be enticing for a multitude of reasons – it’s easy to build, it stands out, and a picture is...
ResponseGenius
- Jul 17, 2022
- 2 min
Using Location Information to Boost Your Email Marketing Effectiveness
Location has a large impact on consumer purchasing habits. Using geolocation information to develop location-specific content for...
ResponseGenius
- Jul 10, 2022
- 2 min
Focusing Your Email Strategies During the Summer
Most people, whether they think about it or not, change their email habits when summer rolls around. Summer typically means unwinding in...
ResponseGenius
- Jul 3, 2022
- 2 min
How Does “Blockchain” Affect Email Marketing?
What do you think when you hear “blockchain”? If you think of high-flying cryptocurrencies, or simply have no idea what it is, you are...
ResponseGenius
- Jun 26, 2022
- 3 min
What Is the Perfect Marketing Email Length?
The answer is not as simple as you’d think. Have you ever opened up a marketing email only to find a dense novel? How far into the email...
ResponseGenius
- Jun 19, 2022
- 3 min
Tactics for Getting Your Content the Attention It Deserves
In the saturated digital universe we live in, simply having great content is no longer sufficient for getting the results you want....
ResponseGenius
- Jun 12, 2022
- 2 min
Humor Has It: Using Comedy to Drive Engagement
Even the most serious businesses customers enjoy a chuckle every now and then, which is why comedy has long been a key part of email...