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Beware how the“Square” May Affect Your Email Marketing Strategy

If you own a credit card and don’t live under a rock, you’ve likely paid for something using a Square card reader in recent years. The...

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Are Your Customers Annoyed or Frustrated with Your Marketing Emails?

Do you know what your subscribers find most annoying about your brand content? An Adobe survey of consumers in the United States may...

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Breaking Down Artificial Intelligence

You continue hearing that “artificial intelligence” (AI) is on the rise in email marketing, but what exactly does that mean? AI can be...

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The Great Debate: Email Marketing vs. Social Media

Chocolate or vanilla? Cup or cone? Email marketing or social media? This hotly contested question has been debated amongst marketing...

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Making the Connection with New Subscribers

A welcome email is one of the simplest and most underrated tactics in email marketing. First impressions are everything, and it’s...

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Custom Illustrations in Email

Email marketing trends like interactivity and A.I. continue to skyrocket. We’re seeing more emojis and GIFs in email than ever before....

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Damage Control 101

Almost everyone has experienced that dread-filled moment of spotting a typo or broken hyperlink in an email that has gone out to...

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Tracking Revenue from Email Marketing

Among the various marketing channels at a brands’ disposal, email marketing still delivers one of the best returns on investments....

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The “A Word” of Email Marketing: Accessibility

All brands strive to create the perfect marketing email that is engaging, conveys a clear message, and provides a positive experience to...

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Smarter Visuals: Avoid Imagery Overload for Better Email Results

Though you may be seeing image-only emails all over your inbox, don’t let it fool you into thinking visual overload is the new best...