Response Genius Blog | Page 5 of 31

Don’t Let Your Subject Lines Be a Campaign Killer

Any seasoned marketer knows that just like a strong, assuring handshake, email subject lines can really seal the deal. It’s the first...

Welcome Series: Building the Best First Impression

First impressions are everything, and in email marketing, they are a determining factor in building long-lasting, loyal relationships....

Work Smarter, Not Harder: Simplify Your Email Marketing Process

For most businesses, email marketing is one of the most influential and profitable channels available for reaching consumers because of...

Two Simple Rules for Increasing Existing Customer Spending

Contrary to popular belief, existing brand customers are one of the largest untapped resources in email marketing. New customers and big...

Email Marketing Fundamentals for Nonprofits

An argument can be made that in the digital age, no tool is more important to a nonprofit’s success than email marketing. This...

Is Data-Based Decision Making Dangerous for Email Marketers?

The rise of data-driven decision making certainly remains a valuable advancement in the email marketing industry, but this inundation of...

Don’t Be in the Business of Manipulating Your Subscribers

Though customer-centric practices are more common than ever, brand-centric thinking is still pervasive in the email marketing industry....

Is Your Email Marketing TOO Perfect?

As humans, we typically fear failure. So, when it comes to email marketing, it’s easy to think negatively about making mistakes. But...

Thinking of Switching Email Service Providers?

Thinking about switching email service providers? This is one of the most important decisions email marketers must make, because your...

Swing Big for Shareable Brand Experiences

The old-school rules for measuring success of a branding campaign relied on consistency, but those rules are now meant to be broken....