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    Best Practices for Marketing Your Subscription-Based Business
    ResponseGenius
    • Jul 27, 2021
    • 2 min

    Best Practices for Marketing Your Subscription-Based Business

    A subscription-based business is a model that works. High growth rate and easy scalability are qualities typical of this archetype, but...
    Mind Your Manners and Please Remember Your “Thank Yous”
    ResponseGenius
    • Jul 18, 2021
    • 2 min

    Mind Your Manners and Please Remember Your “Thank Yous”

    When someone does something that is of benefit to you, it’s imperative to say thank you. So, when subscribers and customers interact with...
    Integrate Direct Mail into Your Email Marketing Campaigns
    ResponseGenius
    • Jul 13, 2021
    • 2 min

    Integrate Direct Mail into Your Email Marketing Campaigns

    Email vs. direct mail – who wins? The true winner is email AND direct mail. The two effective marketing channels work best when used...
    The Argument for Background Images – The “Wallpaper” of Email Design
    ResponseGenius
    • Jul 4, 2021
    • 2 min

    The Argument for Background Images – The “Wallpaper” of Email Design

    Email designers have many techniques to enhance a campaign at their disposal. Visuals such as animated GIFs and gorgeous typography seem...
    Not Your Mother’s “Spammy” Email
    ResponseGenius
    • Jun 27, 2021
    • 2 min

    Not Your Mother’s “Spammy” Email

    Many years have passed since the dawn of email, but some age-old wisdoms remain held by today’s most experienced marketers. Thankfully,...
    Finding the Right Email Service Provider for Your Brand
    ResponseGenius
    • Jun 20, 2021
    • 2 min

    Finding the Right Email Service Provider for Your Brand

    The marketplace for email service providers (ESPs) offers you many quality options and this variety allows you to find the ESP best...
    How to Measure Your Content Marketing Efforts
    ResponseGenius
    • Jun 13, 2021
    • 2 min

    How to Measure Your Content Marketing Efforts

    Email marketers use content marketing as a powerful tool for boosting brand awareness, garnering attention from prospective customers,...
    Increasing Readership as Attention Spans Shrink
    ResponseGenius
    • Jun 6, 2021
    • 2 min

    Increasing Readership as Attention Spans Shrink

    Way back in 2015, a Time article reported that human attention span is less than that of a goldfish – around 8 seconds. All these years...
    How to Get the Best Results Out of A/B Testing
    ResponseGenius
    • May 30, 2021
    • 2 min

    How to Get the Best Results Out of A/B Testing

    Testing your email is an integral part of improving your campaigns and keeping up with consumer trends. As a company, it’s important to...
    Embracing Social Video Marketing
    ResponseGenius
    • May 23, 2021
    • 3 min

    Embracing Social Video Marketing

    Small businesses often must contend with smaller budgets. The good news is that excellent marketing doesn’t hinge on massive budgets! One...
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