
ResponseGenius
- Jul 27, 2021
- 2 min
Best Practices for Marketing Your Subscription-Based Business
A subscription-based business is a model that works. High growth rate and easy scalability are qualities typical of this archetype, but...

ResponseGenius
- Jul 18, 2021
- 2 min
Mind Your Manners and Please Remember Your “Thank Yous”
When someone does something that is of benefit to you, it’s imperative to say thank you. So, when subscribers and customers interact with...

ResponseGenius
- Jul 13, 2021
- 2 min
Integrate Direct Mail into Your Email Marketing Campaigns
Email vs. direct mail – who wins? The true winner is email AND direct mail. The two effective marketing channels work best when used...

ResponseGenius
- Jul 4, 2021
- 2 min
The Argument for Background Images – The “Wallpaper” of Email Design
Email designers have many techniques to enhance a campaign at their disposal. Visuals such as animated GIFs and gorgeous typography seem...

ResponseGenius
- Jun 27, 2021
- 2 min
Not Your Mother’s “Spammy” Email
Many years have passed since the dawn of email, but some age-old wisdoms remain held by today’s most experienced marketers. Thankfully,...

ResponseGenius
- Jun 20, 2021
- 2 min
Finding the Right Email Service Provider for Your Brand
The marketplace for email service providers (ESPs) offers you many quality options and this variety allows you to find the ESP best...

ResponseGenius
- Jun 13, 2021
- 2 min
How to Measure Your Content Marketing Efforts
Email marketers use content marketing as a powerful tool for boosting brand awareness, garnering attention from prospective customers,...

ResponseGenius
- Jun 6, 2021
- 2 min
Increasing Readership as Attention Spans Shrink
Way back in 2015, a Time article reported that human attention span is less than that of a goldfish – around 8 seconds. All these years...

ResponseGenius
- May 30, 2021
- 2 min
How to Get the Best Results Out of A/B Testing
Testing your email is an integral part of improving your campaigns and keeping up with consumer trends. As a company, it’s important to...

ResponseGenius
- May 23, 2021
- 3 min
Embracing Social Video Marketing
Small businesses often must contend with smaller budgets. The good news is that excellent marketing doesn’t hinge on massive budgets! One...