ResponseGenius
- Dec 11, 2022
- 2 min
Complementing Your Email Marketing Strategy with Text Message Marketing
Time and time again, email has proven itself as a successful marketing channel for almost all businesses. But every once in a while, it’s...
ResponseGenius
- Dec 4, 2022
- 1 min
How Does Your Email Marketing Timeline Stack Up Against Your Peers?
Do you feel like your email marketing process is taking too long? Are you worried it’s not taking longer? Litmus’ State of Email...
ResponseGenius
- Nov 27, 2022
- 3 min
Killer Copy: Writing Emails that Drive Results
Email has evolved significantly over time. Naturally, brands are quick to adopt all the latest bells and whistles in an effort to grab...
ResponseGenius
- Nov 20, 2022
- 2 min
The Eleventh-Hour Edit: Avoid Last Minute Email Changes
A typo that misses three rounds of approvals; a last-minute event time change; an updated hyperlink that needs to be swapped out. We’ve...
ResponseGenius
- Nov 13, 2022
- 2 min
How to Say Happy Birthday to Your Subscribers
It may seem commonplace – or even overdone – but wishing customers a Happy Birthday with a targeted email is one of the most consistently...
ResponseGenius
- Nov 6, 2022
- 2 min
What’s Up with Email Marketing Design in the Industry?
Email design is a critical element of every campaign. It’s not just the visual representation of your brand and message, it’s about...
ResponseGenius
- Oct 30, 2022
- 3 min
Making the Most of Your Email Marketing Campaigns During the Holiday Season
It’s the most festive time of the year, and also the most lucrative for brands if they play their cards right. With increased sales,...
ResponseGenius
- Oct 23, 2022
- 3 min
What Is “Good” Deliverability and How Do You Get It?
You may be thrilled to see your deliverability rate is well above 50%, but is it cause for celebration? Sadly, the answer isn’t a...
ResponseGenius
- Oct 16, 2022
- 3 min
Protect Yourself from Being Scammed
With so much of our business and personal lives happening online, it’s no surprise that phishing has become more prevalent in today’s...
ResponseGenius
- Oct 9, 2022
- 2 min
Is Your Email Quality Assurance Up to Par?
The moments right before email marketers hit send on an email are some of the most important in a campaign lifecycle. Strategy has been...