ResponseGenius
- Mar 27, 2022
- 3 min
Understanding Email Marketing for Millennials
A common misconception is that email marketing is dead, or close to it, among millennial consumers. At a time when brands rely so heavily...
ResponseGenius
- Mar 20, 2022
- 3 min
Gain Loyal Customers with Loyalty Programs
Do you know how many loyalty programs you’re enrolled in? If you’re like most people, the number is likely too high to count, but digging...
ResponseGenius
- Mar 13, 2022
- 2 min
The 5 Non-Negotiables for Writing Email Copy That Drives Results
It’s almost impossible to minimize the importance of copywriting in any email campaign. With subscribers being inundated with dozens,...
ResponseGenius
- Mar 6, 2022
- 2 min
Single Opt-In vs. Double Opt-In: Is There a Clear Winner?
Adding more subscribers is good for business. More subscribers equals more exposure, which often leads to more sales. But growing your...
ResponseGenius
- Feb 27, 2022
- 2 min
Good News for “GIF” Lovers
Spend any time on the web these days and you’ve likely stumbled across more than a few GIFs. Loved by many for their quick, digestible...
ResponseGenius
- Feb 20, 2022
- 3 min
What to Do When Email Automation Goes Haywire
Email marketing automation is a valuable tool that all marketers should regularly incorporate into their campaigns. But despite its many...
ResponseGenius
- Feb 13, 2022
- 2 min
Grow Your Business with Hyper-Local Email Marketing
Operating a local restaurant, auto-shop, doctor’s office, or clothing store can be professionally, personally, and financially rewarding....
ResponseGenius
- Feb 6, 2022
- 3 min
Standing Out in the Digital Marketplace: Boost Your Online Reviews
In recent years, the digital marketplace has exploded in size and scale, almost to the point of – if not totally – eclipsing brick and...
ResponseGenius
- Jan 30, 2022
- 3 min
Segmenting for Success: Tips to Improve Your Email Marketing Results
In email marketing, segmenting is so much more than a to-do list item; it’s an integral component of every single campaign. Though often...
ResponseGenius
- Jan 23, 2022
- 3 min
Generation Z Is Here. Are You Ready?
As email marketers get closer and closer to mastering their communication to Millennials, the younger generation is rounding the corner...